WHAT WE CHERISH (PTY)

Cooperation proposal

The company is seeking for business cooperation in Finland to distribute their curated selection of high-quality, sustainable, and ethically sourced products. Ideal partners would play a pivotal role in expanding their market presence, particularly in the retail and interior design sectors.

Moreover, they are particularly interested in collaborating with private companies, such as retailers and hotels, who require custom-made products tailored to specific needs. This could involve developing unique products that align with brand identity and customer preferences.

Offering

WhatWeCherish is an online e-commerce platform dedicated to celebrating and transforming perceptions of African artisans and design. The main offering is a curated selection of premium home and lifestyle products, including home goods, beauty items, and fashion accessories that embody superior craftsmanship and quality. They aim to empower sustainability, connect communities, and inspire people globally through unique and ethically sourced products.

Markets and customers

Main markets include North America, Europe, and Africa. The key customer segment are highly educated, fashion-conscious professional women (Gen X) aged 40-60 and residing in cosmopolitan areas. The segment prioritizes aesthetics and ethics, seeking unique, handcrafted items supporting artisanal communities.

Customers also include interior designers (luxury hotels), retailers, and corporate gift shoppers seeking meaningful, high-quality gifts.