Morning coffee in Africa: Breaking Barriers, Seizing Success in Morocco’s Thriving Market


Morocco offers a vibrant setting for international business, benefiting from its strategic location, well-developed infrastructure, and thriving economy. Currently, approximately 40 Finnish companies are actively engaged in the Moroccan market across various sectors including maritime, energy, education, telecommunications, mining, and agritech. Despite the significant growth opportunities for Finnish businesses in Morocco, there are sometimes outdated misconceptions regarding the country’s infrastructure, business culture, and capabilities.

This 90-minute webinar aims to showcase how Finnish companies are capitalizing on business opportunities in Morocco. The discussion will focus on two major opportunities: the 2030 World Cup in Morocco and the expanding mining industry. The webinar will feature insights from industry experts and testimonials from successful companies operating within these sectors.

The webinar is co-organized by the Finnish-Arab Business Association, Africa Business Network of the Finland Chamber of Commerce, Business Finland, and the Embassy of Finland in Rabat.


13.00 (1pm) 
Welcoming words
H.E. Ms. Marjaana Sall, Ambassador of Finland to Morocco  
H.E. Mr. Mohamed Achgalou, Ambassador of Morocco to Finland (tbc)

Success stories in Morocco
Moventor Oy  
Mr. Mikko Kallio, CEO

Metso Corporation 
Mr. Tomi Arola, Director
Mr. Mohamed Tizla, Managing Director Metso Outotec Morocco

Q&A session

End of the webinar

The webinar is moderated by Mr. Esa Rantanen, Business Finland, and Ms. Anne Hatanpää, Africa Business Network of the Finland Chamber of Commerce.

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