Haldiram Snacks Private Limited

General Information

IndustryAgriculture and food processing

Organisation typeCompany

Company Address B1-H3 Mohan Co Opeative Industrial Estate, Main Mathura Road
, New Delhi
India India

Phone number+91-11-28898010/11

Web page http://www.haldiram.com

Company Address bmsharma@haldiram.com

Contact Information

Contact Person Mr Brij Mohan Sharma
Assistant General Manager

Phone+91 98111 33391

Email bmsharma@haldiram.com

Verified By

OrganisationArgent Business Services Oy

Project typeTradeIntermediary

Project abstractHaldiram Snacks Private Limited, Indian company specialised in manufacturing of Indian snacks (savouries), is searching for Finnish partners for importing into Finland, warehousing and distributing the goods to the Finnish supermarkets like Kesko and Prisma.

Project description

The company, established in 1989 is based in New Delhi and currently employs more than 10000 persons.

The company’s main products include vegetarian dry snacks and savouries, which have shelf life on an average of one year. The Brand is a household name in India as well as among Indians across the world. It is seen as a symbol of trust, taste and authenticity. The in store marketing campaigns in Finland, in the past, has proved that the products highly appeal to the Finnish taste buds as well. The products sell very well in supermarkets like Tesco and Walmart in Europe and the US.

The products come in attractive International grade packing of 80gms, 200gms and 400gms and carry a very high margin on the products. The products do not have direct competition in the market and can thus be sold at a premium. The seller in Finland will have the liberty to set the market price. The MM company also provides a lot of marketing support to establish the products in a new market.

The manufacturer offers other product categories as well such as Ready to eat Indian meals, Frozen Indian breads, etc. A healthy relationship would most certainly be financially rewarding for the potential partner.

The potential partner can also expand to cater to the other Northern Europe markets from Finland.

The customers so far have been spread in over 30 countries across the globe. Products are being bought by Nationals of Foreign countries as much as by Indians living in India and in Foreign countries.

Working capital requirement is ~10000 Euros for a 40 feet container worth of one consignment and can be financed using Letter of Credit with the bank. The products have been sold by Kesko in the past and have gone through the Finnish customs.

The company ships across the globe, so there are no regulatory risks at all. The products are also well accepted in the market and there are no market risks either. Contract and agreement on terms of trade would be required between Haldiram’s and the interested distributor in Finland. This shall also include the marketing support that the distributor will be able to provide in the Finnish/Nordics market.

The company is ISO 9000 and ISO 22000 certified and is also HACCP and FSSAI compliant.

If you are interested in this company, please contact Finnpartnership’s company spotter assigned for this company. Contact information can be found below.


Number of employees250

Annual turnover in €10-50M

Annual balance sheet total43M

Certifications, standardsISO 9000, ISO 22000, HACCP

Already engaged in international co-operationYes

Percentage of transnational activities10 to 49 %

Spotter assigned1

Spotter companySmart Internationalization

Spotter personJuha Merinen

Spotter Email juha.merinen@smartinternationalization.fi